As an NWJ franchisee, you can become part of a fast growing retail jewellery business in Southern Africa. a business that already has millions of customers.

How do you run a highly successful business built on diamonds, pearls and gold? Simple, you always offer your customers great value! in terms of the quality of the jewellery and watches on sale. in terms of the price. in terms of the payment terms (we offer various easy payment options) through having the perfect gift for every occasion through giving the right advice and information in the setting and ambience of the store, and the store’s location In short, value through the total shopping experience. At NWJ we offer the customer all of the above and more. We offer the widest variety of jewellery under one roof, with much of it geared to the average spend of R800. Although we also carry jewellery to appeal to much more expensive tastes.

Most of our jewellery is manufactured to the highest standards in our own factory. The rest is carefully selected by our buyers during their overseas trips to Italy, Germany, England, the East and India.

We also specialise in watches, carrying a large range of well-known international brands and carrying our own house brands.

Due to our massive buying power and the fact that we also manufacture much of our jewellery, we cut out the middleman and can therefore offer our customers top quality jewellery and watches at prices well below the market value.


Currently, NWJ has over 80 stores nationwide, conveniently situated in all major centres and towns. Our stores range in size from as little as 36m2 to 200m2. Our trading density ranges from R45 000 to R100 000 per square metre per annum.