A national, unique, innovative, customer driven company that offers a wide range of real, quality jewellery and watches at affordable prices to the public.

Starting as a small, almost inconspicuous store in the middle of Durban in 1983, NWJ is today, one of the fastest growing retail jewellery chains in Southern Africa, a significant feat indeed!

The business has always been service focused, Hylton Rabinowitz, Chief Executive Officer and founder of NWJ, explains; which is another reason why NWJ has been voted the "best place to buy jewellery" in the Daily News Readers Choice survey for the past 6 years. NWJ is unique in the respect that, as they have their own manufacturing division, they are able to skillfully craft their own jewellery and bring it directly to the public. This represents huge savings for their customers because in the distribution chain, their jewellery doesn't pass from one middleman to the next, with each middleman adding a mark-up.

It also means they never have to compromise the quality of their jewellery, to keep prices affordable!

Quality assured All gold jewellery manufactured by NWJ carries the NWJ SABS guarantee of gold content. In addition, qualified gemmologists hand-select all stones for use in their jewellery, to ensure the high quality. To ensure jewellery is in keeping with international trends, NWJ's buyers and designers make regular overseas trips to study the trends and available merchandise. NWJ is the only jewellery manufacturer in SA to carry the SABS guarantee of gold content. Widest variety NWJ offers one of the widest ranges of jewellery, from affordable fashion items to more exclusive pieces crafted in gold and precious stones. In addition, the company also produces exclusive custom-made jewellery, which is crafted by an experienced team of designers, gemmologists, goldsmiths and jewellers. NWJ also carries a broad range of watch brands. NWJ brings Quality, Value and Choice to their customers!